Are your final-mile carriers truly focused on metro-area deliveries?
Your largest volume stores are in populated, congested areas. That makes delivery more difficult. These store managers want frequent, precisely-timed deliveries, often during off hours. Many carriers avoid this work because it's high pressure (missed deliveries mean lost sales) and unpredictable (you can’t control traffic).
Your best bet is to work with specialty carriers who know how to do these deliveries well and profitably. This white paper covers 7 questions to ask your final-mile carriers to determine whether metro deliveries are a true focus for them, or just a distracting sideline.